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TRAVEL
RISING
73% say they are likely to take, or have already booked, a holiday or leisure trip in the next 12 months, while 43% want to travel more often.
2026-2027 Travel Report: Now Next
Foreword
“Technology is increasingly changing how people discover and plan travel. AI is opening new ways to explore options and tailor trips to individual needs. With greater choice and reliable information, travellers have greater control over where they go and how they get there.
The NowNext ’26 Travel Report, created in partnership with YouGov, explores what travellers value today and how they expect to travel in the year ahead. It combines proprietary research and user insights to build a clearer picture of these changing expectations.
At Omio, we’re building a more connected, reliable and smart travel experience to enable travellers to discover, plan and book personalised journeys with ease. Our focus is to make each step simpler and give consumers more freedom to travel with confidence.”
Naren Shaam
CEO of Omio
Methodology
Omio developed the NowNext 2026-2027 Travel Report in partnership with YouGov, a renowned international online research data group. The total sample size was 8,505 adults in the UK, Spain, Italy, Germany, the USA, and Brazil, of whom 7,357 said they were very likely/somewhat likely/not very likely or didn’t know whether they would take a holiday or leisure trip in the next 12 months. The report is based on respondents with any likelihood of travelling in the next 12 months (excluding not at all likely). Fieldwork was undertaken between 3 and 10 September 2026. The survey was carried out online. The figures have been weighted equally by country to produce an ‘average’ value.
The report also includes proprietary Omio user data.
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How are last year’s trends holding up with travellers?
TRAVEL
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HOME &
AWAY
66% expect to travel within their own country, while 46% expect to visit another country within their continent.
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TRIP OR BUST
Gen Z are more determined than ever to make a trip happen, with 34% planning further ahead compared to 23% of baby boomers, and 26% reducing other spending, compared to 16% of baby boomers.
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THE TACTFUL
TOURIST
Concerns about tourism pressures have affected some travellers’ decisions and behaviours. 22% say they’ll travel outside the busiest season, 15% say they’ll research local attitudes or visitor rules and 14% will avoid overcrowded attractions.
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ASIA APPEALS
For those who want to travel outside their continent, Asia leads at 18%, up from 13% in 2025.
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WORLDWIDE
WEARY
75% say that global events or disruption will influence how they plan their trips in at least one way, and 36% will choose destinations perceived as safe and stable.
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MONEY
MATTERS
78% expect to take at least one action to manage travel spending, with 32% searching for better deals or planning flexibly.
43%
want to travel more often
in the next 12 months
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What does 2027 have in store?
Let’s look into the trends on the horizon.
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Pick & Mix
Travel
From taking a train to another city or getting a ferry to a relaxing island, travellers are building bespoke itineraries to get more from their trips.
In the next 12 months, 48% of travellers are planning or considering a multi-stop journey. Among those who have taken, are planning or are seriously considering a multi-stop trip, 35% say it makes a holiday more varied, memorable or special, and 30% say it makes better use of time and money. Interestingly, 27% want journeys between stops to be part of the experience.
- 35% Makes a holiday more varied, memorable or special
- 31% Gives a more complete sense of a country or region
- 30% Makes better use of time or money
- 30% Delivers more experiences without requiring more holidays
- 27% Combining known and lesser-known destinations
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Travel,
Retreat,
Relax, Repeat
While tripmaxxing might appeal to some, others want to slow things right down, almost to a complete stop.
For certain travellers, creature comforts and pure relaxation are top of the bill. 30% of those asked said returning to a familiar destination has become more appealing, while another 30% said they are drawn to a mainly restful holiday.
- 34% Baby boomers say low-intensity or slow-paced holidays are more appealing now
- 22% Gen Z say low-intensity or slow-paced holidays are more appealing now
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Summer Shade
Travellers are ‘throwing shade’ on the stereotypical summer holiday, opting for coolcations instead.
As summers get hotter worldwide, travellers are becoming more conscious of when and where they travel, with 76% saying they would consider making at least one change to adapt a future holiday or leisure trip because of high temperatures. 37% say they would travel in a different month or season. On a trip, 29% of travellers will adapt timing, routes, or transport type to avoid scorching temperatures.
- 37% Travel in a different month or season
- 23% Restructure the day around cooler hours
- 21% Choose a cooler or higher-altitude destination
- 17% Take the main journey early, late or overnight
- 14% Use the heat as an opportunity to relax
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Fans Go
the Distance
What fans really, really want is to see what they love in person. Travelling for big events and hobbies isn't new, but what’s interesting is the sacrifices enthusiasts are willing to make to get there.
Among those who have done or haven’t done and would or may consider it, 71% say they’re open to visiting a destination they hadn’t considered to make it to an event.
When fandom is involved, passion comes first: 64% of travellers are willing to spend significantly more, and 60% will use most of their annual leave.
- 73% Gen Z will accept a longer or less comfortable journey
- 47% Baby boomers will accept a longer or less comfortable journey
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In Search Of
Connections
Love a little conversation? Join the travellers who can’t resist connecting with their fellow travellers.
While we rely on our smartphones more than ever, many travellers seek personal interactions on shared transport, with 78% showing at least some openness to interacting with people they don’t know. While intentions may differ, 25% of travellers say they’re open to chatting with others because they enjoy meeting new people, and 22% say they enjoy unexpected connections.
- 33% Baby boomers enjoy meeting and getting to know new people when travelling
- 19% Gen Z enjoy meeting and getting to know new people when travelling
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Final Travel
Boss
It might be 2026, but planning travel still has pain points. Fortunately, travellers are using new tech to level up and stay in control of their trips.
Of those who have taken a trip with multiple bookings, destinations, and connections, 68% said they experienced at least one travel management issue. Travellers are getting savvier about protecting their travel plans, with 83% taking at least one precaution to reduce the impact of possible disruption.
- 36% Travel in a different month or season
- 34% Restructure the day around cooler hours
- 31% Choose a cooler or higher-altitude destination
- 30% Take the main journey early, late or overnight
- 24% Use the heat as an opportunity to relax
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