|1||New York City||Paris|
|6||Frankfurt am Main||Rome|
*The data is based on more than 10,000 searches travelers made between September 1, 2020 and October 15, 2020 and refers to searches made between December 18, 2020 and January 3, 2021.
Twenty-twenty will be remembered as the year that changed travel forever. With flights grounded, ever-changing restrictions and a pandemic to manage, the travel industry has rarely had to deal with such complex challenges.
The past year has been a volatile one, for sure, one in which travel essentially halted. But the thirst for it never quite went away. Intrigued to see the impact COVID-19 had on travel and our customers, we looked at our booking data from June and July this year and compared it to the same time last year.
By taking a deep dive into this data, we’ve noticed the shifting patterns in our customers’ choices. This trend report shows that although COVID-19 did its best to dampen travel this summer, it didn’t stop people from exploring altogether. All over Europe, travel patterns changed, with local coastal or port towns gaining popularity—think Portsmouth in the United Kingdom, Taranto in Italy and Chipiona in Spain. A big surprise is that some of Europe’s biggest cities such as Paris and Amsterdam waned in popularity while “smaller” metropolises such as Munich and Zurich gained more visitors, especially when they were French and German.
Summer 2020 was the season for Europeans to explore their own countries.
|11||San Sebastian 2||Marbella|
|13||Segovia 1||San Sebastian|
|16||Sanlúcar de Barrameda||Venice|
|18||Conil de la Frontera||Paris|
Click here to download the table of Top Destinations in Spain (source: omio.com/travel-trends)
|3||Frankfurt am Main 2||Munich|
|5||Cologne 1||Frankfurt am Main|
Click here to download the table of Top Destinations in Germany (source: omio.com/travel-trends)
Click here to download the table of Top Destinations in France (source: omio.com/travel-trends)
Click here to download the table of Top Destinations in Italy (source: omio.com/travel-trends)
Click here to download the table of Top Destinations in the UK (source: omio.com/travel-trends)
Another interesting shift in 2020 travel trends is the increase in people traveling by train and bus. The shift started in 2019, as conversations around the environmental impact of flying became more prevalent, mostly thanks to Swedish teen Greta Grunberg.
This year saw the majority of flights grounded, making traveling by train and bus necessary. Since Europeans spent 2020 mostly at home, it makes sense for them to travel by train rather than to fly. Buses have also seen a rise in popularity, as they are a cheaper alternative for getting around and can often get to more remote locations than trains.
Throughout Europe, mid-sized and smaller towns are having a moment. Take inspiration from these local destinations, which have seen newfound popularity this year.
Get inspired by our brand new magazine The Window Seat.