The NowNext ’25 report shows that travel remains as strong as ever, though it requires more planning—a trend we call “intentional travel”.

In partnership with YouGov, we surveyed 10,500 adults across Australia, Brazil, Germany, Italy, Japan, Spain, the UK, and the US who may take a holiday in the next 12 months, excluding those who said ‘not at all likely’. The results, combined with Omio data, reveal how travellers will navigate the world in the year ahead.