Omio expands white-label network with new TUI partnership

Omio partners with TUI to unlock global inventory

Berlin, 20 May, 2026 – Omio, the leading multimodal travel booking platform, today announces a new partnership with TUI Group, one of the world’s leading leisure tourism companies. Live from April 2026, the collaboration gives TUI’s users access to Omio’s global ground transportation inventory.

Through the partnership, travellers booking with TUI can now search for and book trains, buses, and ferries as a post-booking ancillary. The integration enables end-to-end holiday planning within the TUI ecosystem.

TUI joins a growing roster of heavyweight travel companies using Omio’s technology to power their mobility offerings, as brands turn to ground transportation to diversify their revenue streams and reduce business risk.

With long-haul flight demand facing persistent headwinds and generative artificial intelligence reshaping the traditional accommodation sector, ground transport represents one of the remaining areas where travel companies can offer hard-to-replicate inventory and unlock new ancillary opportunities in an increasingly competitive market.

Omio emerges as travel technology powerhouse

The TUI agreement marks another milestone in the expansion of Omio’s B2B division, which provides the technical infrastructure for brands looking to offer door-to-door travel without building complex systems from scratch.

Through its API and white-label products, Omio allows partners to plug directly into a network of more than 3,000 operators across trains, buses, flights and ferries. The platform handles the heavy lifting of localised payments, ticketing management, and multi-language support while keeping the experience entirely under the partner’s brand.

The company’s unrivalled inventory and technology is already used by global platforms and leading travel brands, including Uber, Kayak, Google, Iryo Conecta, LNER, and easyGroup.

Enabling fully connected leisure journeys for TUI customers

For TUI, adding multimodal ground and ferry options represents a natural next step, as the organisation continues to evolve its digital travel ecosystem. Traditionally, integrating rail, bus, and ferry content required complex technical builds, fragmented supplier relationships, and significant operational overhead. By partnering with Omio, TUI can rapidly expand its mobility offering through a single white-label integration, unlocking incremental ancillary revenue and enhancing the customer journey without heavy internal development.

For travellers, the benefits are clear. Instead of booking flights in one place and ground transport elsewhere, they can organise their entire journey within the TUI ecosystem and enjoy a seamless experience.

Jean-Francois Bessiron, Chief B2B Officer at Omio, said:

“Passengers today expect connected journeys from door to door, across every transport mode and market. Our technology provides the essential infrastructure for global leaders to scale these mobility offerings and build more resilient, diversified business models. Our latest partnership with TUI, one of the world’s largest and most established tourism groups, underscores the strength and value of our infrastructure and Omio’s position as a leading technology layer for the transport sector.”

Gunther Batsleer, Director Ancillaries for TUI Group, said:

“Integrating the Omio portfolio into our post-booking app environment is an important step in delivering on our strategy, giving customers access to a convenient range of services. It supports our ambition to offer a seamless end-to-end travel experience while continuing to unlock value across the TUI customer journey.”

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About Omio
Since its foundation in 2013, the Omio Group has helped customers discover new ways of travelling. Thanks to its two interconnected platforms, Omio and Rome2Rio, Omio is the world’s leading multimodal travel platform for searching, comparing, and booking. Omio B2B Partnership services OTAs and mobility providers with bespoke business solutions. Omio supports its customers in their desire to explore Europe, the US, Canada, Southeast Asia, Japan and Brazil via train, bus, flight, and ferry. Omio sells more than 100,000 tickets daily, employs over 430 staff from more than 50 countries and maintains offices in Berlin, Prague, Melbourne, Bangalore and Singapore. The Omio Group offers its customers journeys that move them. omio.com

About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 30 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.