GoEuro unveils new brand identity as it enters the ferries market and boosts air offering

Berlin, 19. November 2018: GoEuro, Europe’s largest booking platform for travel by train, bus, and flight, has unveiled a new look, as it announces it is entering the ferries market and integrating air onsite.

Following its recent announcement of $150 million funding, the travel-tech company will roll out the new brand to consumers across Europe over the coming month.

Grounded in the roots of travel but inspired by a better future, the new identity is designed to be calm and comforting for the user, helping reduce confusion and take the stress out of travel planning and booking. At the same time, it will support GoEuro’s growth and plans for innovative features to come.

Key elements include:

• New colour palette to provide reassurance in the often stressful world of travel.
• Suite of ‘anchor’ illustrations showing that transportation is just as beautiful as the destination.
• More information and clarity around often confusing travel elements, like add-ons, duration and transfers, to help customers stay informed and feel in control.
• A fresh new logo, with the addition of a dot to symbolise our openness to the world.

Launching ferries

With the new brand GoEuro is entering the ferry market, enabling users to search and book tickets as easily as any other mode, and bringing the company a step closer to unifying travel across the continent.

Ferry travel is young in the online world. Multiple providers in most larger ports, and often limited digital booking capabilities make it challenging for travelers. Queues for ticket kiosks can be long and some well-known routes sell out quickly. This creates a significant opportunity for GoEuro to improve the booking experience for consumers and help operators in the industry take advantage of future trends in travel distribution.

With a focus on the Mediterranean, GoEuro has been testing the product for destinations in Italy, including Amalfi-Positano and Naples-Ischia via ferry providers SNAV and Travelmar. The beta will be rolled out more widely, and in more markets, into 2019.

Longer-term GoEuro plans to connect ferry legs with other parts of the journey to create true end-to-end booking for consumers.

From metasearch to booking across all modes

At the same time, GoEuro also announced it has now integrated onsite booking for hundreds of air carriers, enabling consumers to book flights directly on GoEuro and compare options against other travel modes in one place.

The company had already transitioned from a metasearch model by integrating most ground transportation to booking onsite, but previously users had to be redirected to a third party for flight. This latest news paves the way for more unique end-to-end products in the future.

Naren Shaam, CEO and Founder of GoEuro, said:

“The changes we’re announcing today – from an exciting new brand through to new modes of transportation – represent a big moment for GoEuro and a major step towards a more complete experience for our millions of users. We want to make travel booking seamless and provide reassurance, no matter where customers want to go, or how.”

“Bringing more modes into one place, with mobile ticketing as default, and a smooth user experience, is much closer to our vision of the future of travel. Our new brand identity is designed to resonate well with our customers, and reaffirm our commitment to making their travel easier.”

Ignazio Moresco, Head of Design at GoEuro, said:

“We’re thrilled to be unveiling a new brand look and feel and are extremely proud of the work that’s gone into creating it. With this new design, we’ve focused on making sure our product responds to what consumers need when they’re planning and booking travel, in an exciting, fresh way.”