Another day, another 'name' phone. That seems to be the easy way to guess which handsets companies are pinning their hopes on, people remember names far easier than model numbers (just try telling that to Nokia!). So Samsung is making the touchscreen the distinguishing feature of this phone, a tough sell in a world full of rectangular fingerprint magnets.

The 'Tocco' (Italian for 'touch') looks-wise immediately recalls the Samsung Armani in the luxurious sense, a feeling that continues as the design is explored further. The 2.8 inch touchscreen cuts an imposing figure on the front of the handset, whilst the metallic detailing and minimal design is understated yet beautiful. However, it is not a touch only affair, as there are three buttons at the base of the phone for answering and ending calls.

Turning the phone on is an enjoyable experience, the QVGA screen is gorgeous and a perfect home for Samsung's new TouchWiz interface. This new software has an impressively customisable nature, with Windows Vista-esque widgets for easy grouping of favourite functions and the reassuring buzz of haptic force feedback that meets every virtual button press. It isn't quite perfect though, with a slightly sluggish response time to certain commands, something not quite covered up by the pretty icon animations. Also, as the screen is slightly too narrow for a fully-fledged QWERTY keyboard, the messaging is done with a traditional keypad with predictive text. Whether you like this or not depends upon expecting smartphone quality from the Tocco, but the lack of wi-fi confirms any suspicion that this is a phone more for play than work.

It is however, a great phone for surfing the net and downloading, a quick and painless affair thanks to the whizzy 3G that the Tocco is equipped with. The phone is more than capable with an excellent 5 megapixel camera with autofocus and LED flash, a versatile media player bundled with Shazam to play name that tune, and a microSD slot which allows the memory to be pumped up to 8GB.

Phonecalls are clear as a bell and there are none of the weird side effects like 'hot phone' that some are guilty of. A couple of minutes on some phones equipped with a large screen and it feels as though your ear is on fire! 3 hours talktime is not great though, meaning regular recharges are the norm particularly if overzealous photo taking occurs.

Any misgivings with the TouchWiz interface and the slight missteps design-wise are more than made up for the fact that the Tocco is a phone that delivers as well on the fashion front as it does with the specs. It is definitely a handset that is more than the sum of its parts, making for a formidable machine and proving that Samsung definitely has the golden touch as far as competing with the iPhone goes. Well, I couldn't go the whole way through a review without mentioning it at least once...